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Khosrowjerdi M, Nooripoor M. Identifying rural tourism development strategies for Doroodzan District: the integration of strategic planning and Artificial Neural Network techniques. Infect Epidemiol Med. 2016; 2 (2) :37-47
URL: http://journalsystem.ir/article-1-62-en.html
1- Yasuj University, Yasuj, Iran
2- Yasuj University, Yasuj, Iran , mnooripoor@yu.ac.ir
Abstract:   (139 Views)
Rural tourism is considered as a process in rural development that facilitate it by providing complementary agricultural activities, increasing income, employement and improve the quality of life and a balanced and appropriate distribution of services and facilities. The aim of this study was to investigate and to analyze rural tourism development strategies for Doroodzan District of Marvdasht County. Thus, a descriptive- analysis research method with an applied- developmental approach was used. Data were gathered via field work and a predesigned questionnaire.  At first, rural tourism development strategies were identified using SWOT analysis model. Then, the Artificial Neural Network (ANN) was used to rank the strategies.  The results showed that the best strategy for the development of rural tourism in the study area is aggressive strategy (with the score of 0.2772) and then, the defensive strategy (0.2598). Furthermore, based on the ANN, it was revealed that official efforts to develop plans to expand rural tourism and to create jobs is allocated into the first priority.  
     
Type of Study: Research |
Received: 2017/08/28 | Accepted: 2017/08/28 | Published: 2017/08/28

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