Volume 2, Issue 2 (Spring 2016)                   Infect Epidemiol Med 2016, 2(2): 17-30 | Back to browse issues page


XML Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Rezaei R, Karimi A, Mangeli N, Safa L. Effect of Entrepreneurial Orientation and Marketing Capabilities on Greenhouse Businesses Performance in County of Jiroft, Iran. Infect Epidemiol Med. 2016; 2 (2) :17-30
URL: http://journalsystem.ir/article-1-60-en.html
1- Department of Extension, Communication and Rural Development, College of Agriculture, University of Zanjan, Zanjan, Islamic Republic of Iran , r_rezaei@znu.ac.ir
2- Faculty of Management and Accounting, College of Farabi, University of Tehran, Qom, Islamic Republic of Iran
3- Department of Extension, Communication and Rural Development, College of Agriculture, University of Zanjan, Zanjan, Islamic Republic of Iran
Abstract:   (36 Views)
The aim of this survey study was to investigate the effect of entrepreneurial orientation and marketing capabilities on greenhouses businesses performance. The statistical population of the study consisted of all the greenhouse owners in the County of Jiroft (N=1022). A sample size of 246 was selected using a stratified random sampling method (n=246). Data was collected through a questionnaire. Content validity of the questionnaire was confirmed by a panel of experts. Construct validity and composite reliability of the research instrument were tested by estimating the measurement model and they were satisfactory after making necessary corrections. The data were analyzed using Structural Equation Modeling technique. Results indicated that the total mean of the greenhouse businesses performance was at a level of lower than average and the customer performance had the highest average among the three dimensions of performance. Also, results showed two variables of entrepreneurial orientation (ρ-value=0.001, β=0.354) and marketing capabilities (ρ-value=0.001, β=0.501) had significant and positive effects on greenhouse businesses performance; accordingly, research hypotheses were supported. Based on the results of the study, planning and effort to improve and strengthen entrepreneurial orientation and marketing capabilities in greenhouses can considerably increase performance and sustain their activity in the competitive environment.  
     
Type of Study: Research |
Received: 2017/08/28 | Accepted: 2017/08/28 | Published: 2017/08/28

References
1. 1. Ahmed, M., Kristal, M. and Pagell, M. 2014. Impact of operational and marketing capabilities on firm performance: Evidence from economic growth and downturns. Int. J. Production Econ., 154: 59-71.
2. 2. Bagheri, A. and Shabanali Fami, H. 2016. Potato growers’ risk perception: A case study in Ardabil Province of Iran. J. Agr. Sci. Tech., 18: 55-65.
3. 3. Bartlett, J.E., Kotrlik, J.W. and Higgins, C.C. 2001. Organizational research: Determining appropriation sample size in survey research. Info. Tech., Learn., and Perform. Journal, 19: 43-50.
4. 4. Bayarcelik, E.B. and Ozsahin, M. 2014. How Entrepreneurial climate effects firm performance. Procedia- Social and Behavioral Sci., 150: 823- 833.
5. 5. Byrne, B. 2010. Structural equation modeling with AMOS: basic concepts, applications, and programming (2nd Edition). New York, Routledge, Taylor and Francis Group.
6. 6. Chiva, C. and Alegre, J. 2009. Investment in design and firm performance: Themediating role of design management. J. Prod. Innov. Manage., 26: 424-440.
7. 7. Covin, J.G., Slevin, D.P. and Shultz, R.L. 1994. Implementing strategic missions: Effective strategic, structural, and tactical choices. J. of Manage. Stu., 31: 481–503.
8. 8. Dada, O. and Watson, A. 2013. Entrepreneurial orientation and the franchise system. European J. of Market., 47: 790-812.
9. 9. Day, G. 1994. The capabilities of market-driven organizations. J. of Market., 58: 37–52.
10. 10. George, G.D., Wood, R.D. and Khan, R. 2001. Networking strategy of boards: Implications for small and medium-sized enterprises. Entre. and Regional Dev., 13: 269–285.
11. 11. Gonzalez-Benito, O. and Gonzalez-Benito, J. 2005. Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations. Indus. Market. Manage., 34: 797-829.
12. 12. Hair, J., Black, C., Babin, J. and Anderson, E. 2010. Multivariate data analysis. USA, Prentice Hall Publisher.
13. 13. Hult, G., Tomas, M., Snow, C.C. and Kandemir, D. 2003. The role of entrepreneurship in building cultural competitiveness in different organizational types. J. of Manage., 29: 401-426.
14. 14. Kamboja, S., Goyal, P. and Rahmanc, Z. 2015. A resource-based view on marketing capability, operations capability and financial performance: An empirical examination of mediating role. Procedia - Social and Behavioral Sci., 189: 406-415.
15. 15. Katchova, A. and Enlow, S. 2013. Financial performance of publicly-traded agribusinesses. Agri. Finance Rev., 73: 58-73.
16. 16. Knight, G.A. 1997. Cross-cultural reliability and validity of a scale to measure firm entrepreneurial orientation. Busi. Vent., 12: 213-25.
17. 17. Krasnikov, A. and Jayachandran, S. 2008. The relative impact of marketing, research-and-development, and operations capabilities on firm performance. J. of Market., 72: 1-11.
18. 18. Kreiser, P., Marino, L. and Weaver, K. 2002. Assessing the psychometric properties of the entrepreneurial orientation scale: A multi-country analysis. Entre. Theory and Practice, 26: 71-94.
19. 19. Lee, J., Park, S., Baek, I. and Lee, C. 2008. The impact of the brand management system on brand performance in B–B and B–C environments. Indu. Market. Manage.t, 37: 848-855.
20. 20. Li, Y., Huang, J. and Tsai, M. 2009. Entrepreneurial orientation and firm performance: The role of knowledge creation process. Indu. Market. Manage., 38: 440-449.
21. 21. Lopez-Delgado, P. and Dieguez-Soto, J. 2015. Lone founders, types of private family businesses and firm performance. J. of Family Busi. Stra., 6: 73-85.
22. 22. Lumpkin, G.T. and Dess, G.G. 1996. Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Manage. Rev., 21: 135-72.
23. 23. Lumpkin, G.T. and Dess, G.G. 2001. Linking two dimensions of entrepreneurial orientation to firm performance: The moderating role of environment and industry life cycle. J. of Busi. Vent., 16: 429-51.
24. 24. Mangeli, N. 2016. Effect of entrepreneurial marketing on performance of greenhouse businesses in County of Jiroft. MSc Thesis, Agricultural Faculty, University of Zanjan.
25. 25. Moradnejadi, H., Shabanali Fami, H., Iravani, H., Hosseini, M. and Kafi, M. 2007. An analysis of constraints and barriers of entrepreneurship development in Iranian greenhouse units. Iranian Journal of Agri. Sci., 38: 175-184.
26. 26. Morgan, N., Vorhies, D. and Mason, C. 2009. Market orientation, marketing capabilities, and firm performance. Stra. Manage. J., 30: 909- 920.
27. 27. Nath, P., Nacchiapan, S. and Ramanathan, R. 2010. The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view. Indus.Market. Manage., 39: 307-329.
28. 28. Rahbari, H., Mahmoudi, A. and Ajabshirchi, Y. 2013. Energy consumption and application of parametric method for tomato production in Iran. Int. Journal of Agri. and Crop Sci., 5: 89-94.
29. 29. Ramaswami, S., Srivastrava, R. and Bhagrava, M. 2009. Market-based capabilities and financial performance of firms: Insights into marketing's contribution to firm value. Academy of Market. Sci., 37: 97-116.
30. 30. Rauch, A., Wiklund, J., Lumpkin, G.T. and Frese, M. 2009. Entrepreneurial orientation and business performance: an assessment of past research and suggestions for the future. Entre. Theory and Practice, 33: 761-87.
31. 31. Rezaei, R. 2015. Studying the affecting factors on effectiveness of agricultural small economic early return and entrepreneurship enterprises in Zanjan Province. Research Report, Faculty of Agriculture, University of Zanjan.
32. 32. Robbins, S. and Coulter, M. 2009. Management, Pearson. Prentice Hall. USA.
33. 33. Saeed, S., Yousafzai, S. and Engelen, A. 2014. On cultural and macroeconomic contingencies of the entrepreneurial orientation–performance relationship. Entre.: Theory and Practice, 38: 255-290.
34. 34. Shan, P., Song, M. and Jua, X. 2016. Entrepreneurial orientation and performance: Is innovation speed a missing link? Busi. Res., 69: 683-690.
35. 35. Silvia, M. and Rajshekhar, J. 2016. Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures. Busi. Res., 69: 2040-2051.
36. 36. South of Kerman Agriculture-Jahad Organization 2015. Study of greenhouse production situation in the South of Kerman Province. Research Report, South of Kerman Agriculture-Jahad Organization.
37. 37. Taticchi, P., Kashi, R., Balachandran, M. and Cagnazzo B. 2008. Performance measurement management for SMEs: An integrated approach. Jamar, 6: 1-10.
38. 38. Theodosiou, M., Kehagias, J. and Katsikea, E. 2012. Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations. Indu. Market. Manage., 41: 1058-1070.
39. 39. Van Fleet, D., Van Fleet, E. and Seperich, G. 2014. Agribusiness: Principles of Management. USA, Delmar, Cengage Learning.
40. 40. Venkatraman, N. and Ramanujam, V. 1986. Measurement of business performance in strategy research: A comparison of approaches. Academy of Manage. Rev., 1: 801-808.
41. 41. Vorhies, D. and Morgan, N. 2005. Benchmarking marketing capabilities for sustained competitive advantage. J. of Marketing, 69: 80-94.
42. 42. Vorhies, D.W., Morgan, R.E. and Autry, C.W. 2009. Product-market strategy and the marketing capabilities of the firm: Impact on market effectiveness and cash flow performance. Strategic Manage. Journal, 30: 1310-1334.
43. 43. Walter, A., Auer, M. and Ritter, T. 2006. The impact of network capabilities and entrepreneurial orientation on University spin-off performance. Busi. Vent., 21: 541-67.
44. 44. Wiklund, J. and Shepherd, D. 2003. Knowledge-based resources, entrepreneurial orientation, and the performance of small and medium-sized business. Stra. Manage., 24: 1307-1314.
45. 45. Wiklund, J. and Shepherd, D. 2005. Entrepreneurial orientation and small business performance: A configurational approach. Busi. Vent., 20: 71-91.
46. 46. Zahra, S. and Covin, J. 1995. Contextual influences on the corporate entrepreneurship performance relationship: A longitudinal analysis. Busi. Vent., 10: 43-58.
47. 47. Zarafshani, K., Sahraee, M. and Helms, M. (2015). Strategic Potential of the Vermicompost Agribusiness in Iran: A SWOT analysis. J. Agr. Sci. Tech.,17: 1393-1408.
48. Zehir, C., Can, E. and Karaboga, T. 2015. Linking entrepreneurial orientation to firm performance: The role of differentiation strategy and innovation performance. Procedia-Social and Behavioral Sci., 210: 358-367.

Add your comments about this article : Your username or Email:
CAPTCHA

Send email to the article author




Online Academic Intelligent services. All rightes reserved.